Coca-Cola Concept

Coca-Cola Concept

This project was in the fall of 2022, and I was assigned to create a campaign for a brand that I could find the vector for. I chose Coca Cola so that I could go for a rebrand, focusing on those that might drink Coke instead of coffee. I did the design and copy writing for this project.

  • Packaging, Out-of-home

  • Illustrator, Photoshop

Bus Stop & Newspaper

For these two designs, I found the Coca Cola logo vector online and separated that and their signature swirl design so that I could use it on the coffee bags and cups separately. The mockups for both of the images were found online, and all of the color work and font choice was my personal work. On the coffee cup, I added dew drops to make it look like an aluminum can that Coke would normally be in.

Billboard

This billboard follows the same rebrand that the other two advertisements have. I wanted the coffee cups to appear how the Coke cans look with the label and coloring as normal Coke cans. I put this into a mockup so I could gauge the size of the font more accurately.